Holden - Various
       
     
       
     
       
     
       
     
       
     
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Holden - Various
       
     
Holden - Various

For GM Holden Earl Brandspace was asked to develop a design that created a "Holden World".

Our interpretation of this simple instruction was to not only provide a design that embodied the primary Holden brand values but also one which excluded as many of the competing myriad of messages and products from other brands as possible.

The resulting design featured a giant suspended fascia which not only dominated the hall visually but also enclosed the space, making visitors feel as if they had walked into "Holden World" once they were on the space.

       
     

       
     

       
     

       
     

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